#91: How to acquire new donors online, with Jeff Giddens

So you want to find new donors online?

Then this is a foundational podcast episode for you to listen to.

We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.

In our chat, we get into: 

• Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone 
• Why trying to understand donors is a better strategy than trying to get them to understand your cause 
• How to think about your new donor acquisition strategy using content offers
• How to find, create and develop content offers prospective donors might actually want to download 
• How to build an effective acquisition funnel 
• How to drive traffic to your funnel using paid ads
• The key metrics you should keep an eye on to begin testing and optimizing your acquisition funnel

Along the way, we also get into how direct mail—and even door to door fundraising!—can influence the way you think about new donor acquisition online.

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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

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