Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter.Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor retention.And in today’s...

Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity. Hannah Vermeer gets into simple, easy and effective ways you can chang...

If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving programGrowin...

“Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.  But ho...

Social media isn’t working for most nonprofits.If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That’...

In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for n...

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking fu...

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital market...

So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.

You need to retain donors if you want to grow sustainably—but you also need to find new donors. It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retenti...

Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes. It’s not that sustained growth is unrealistic, but it becomes h...

In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.It’s the same method we teach in the Fundraising Academy—and the same method we use with clients ...

Do you feel like you have a focused fundraising strategy? Or does it feel like you’re being asked to do something else every few months?Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at y...

Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers.  Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston join...

What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget? In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,0...

More people would give to your organization, if they could only find you.We know ads, emails, and organic social are great ways to reach new potential donors. But some of the scrappiest, most creative nonprofits use SEO to at...

We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with ...

Can the way you lead internally make your fundraising more effective? On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise.Behaviour...

You’ve likely heard that the donor should be the hero in your fundraising messaging. The phrase had a noble intent. It was meant to encourage us to shift our perspective away from meeting revenue targets...

If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy.Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different...

Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on impact and surveying your...

How do you evaluate your email campaigns?  If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like yours. ...

As passionate fundraisers, we’re all pretty good at thinking about how to talk to donors. But sometimes, we're not the best listeners. On this week’s BG Live, we’re joined by Just McCord from RKD about a brand n...

Do you have donors on your file who could be making larger gifts…but you’ve just never asked? Chances are, you do. And chances are also, you might not e...

Humans are wired for stories, yet storytelling can be challenging. That’s why on this week’s BuildGood Live, we’re talking to master storyteller—and founder of LemonSkies—Olga Moshinsky Woltman about how to harness the pow...