#93: How to attract new donors online using the Google Ad Grant, with Chris Barlow

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.

The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. 

In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.  

We get into the 3 key steps for a digital donor growth campaign:

1. Creating a valuable resource for a community that aligns with your mission
2. Getting the resource into donors’ hands using the Google Ad Grant
3. Converting these new relationships into lasting support

Chris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.

—

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

---- 

#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com