#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

If you’re tired of riding the revenue rollercoaster—where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year— your big opportunity is building a strong monthly giving program

Growing recurring giving not only smoothes out your cash flow year round, it also increases the lifetime giving of your donors. And it’s a direct pipeline to mid-level, major and legacy gifts.

But building a strong monthly giving program requires some thought and care. 

You can’t just build it and expect people to come.

That’s why we’re talking to Dave Raley from Imago Consulting on the podcast today. He’s been building monthly giving programs for almost two decades. And he’s writing the book on it. 

On today’s chat, Dave goes through 8 crucial steps to building a monthly giving program that will actually become a valuable asset for your organization.

In our chat, we get into:

• The 3 kinds of monthly giving programs
• The problem most nonprofits face when designing a monthly giving program
• Everything you need to take into consideration before launching a program
• How to name your program
• How to structure the offer and value proposition 
• How to recruit donors to join the monthly giving program 

To learn more about Dave and his work, you can connect with him on LinkedIn. 

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➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

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Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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