#106: Live from Summit: The friction tolerance threshold and why it matters, with Salvatore Salpietro & Shital Patel

In this short session with the Canadian Cancer Society and FundraiseUp, you’ll hear why people are less forgiving of nonprofits than they are consumer brands when they're letting go of their hard earned money. 

The nonprofit sector as a whole remains years, if not decades, behind ecommerce in their efforts to remove friction from the transaction. But new data shows that it's imperative to address this mindset shift with urgency.

Don’t miss out on next year’s Build Good Summit. Get on the waitlist now, and be the first to know the dates, location and unlock early bird discounted tickets → www.buildgoodsummit.com

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⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

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