#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa

Giving Tuesday isn’t just one day on the calendar— it’s a chance to build a core pillar of a larger year-end campaign.  

In this episode, we sit down with Rapinder Dhinsa from Make-A-Wish Canada to learn how she turned Giving Tuesday into a powerful, multi-year growth engine.

Rapinder shares how her team built a campaign that got stronger every year — layering in new channels, integrating matched gifts, and weaving Giving Tuesday into the broader year-end strategy to maximize results. 
You’ll hear how they aligned email, social, direct mail, and paid ads to create a unified donor experience, plus the lessons they learned about timing, storytelling, and making every donor feel like an important part of the team.

If you want to make your Giving Tuesday campaign more than a one-day event — and turn it into a launchpad for your whole year-end fundraising — you won’t want to miss this conversation.

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Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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