Imagine building a huge organization on the back of “$5.38 buys a meal for a neighbour experiencing homelessness”, when a meal is just the doorway, not the destination.It’s a situation many nonprofits find themselves in. Their programmin...

Think asking for money is scary? Michael Mitchell has been there, done that, and sweated through enough awkward asks to keep the deodorant industry in business for a lifetime. After two decades of nervously asking for everything fro...

Fundraising appeals are packed with bad habits that refuse to die—bolded words, underlined sentences, multiple hard asks, and financial symbols littered throughout. The data is clear: none of this is actually helping.So what does?...

Monthly giving has been the buzzword of the nonprofit industry for the past few years. But most conversations about recurring giving lack substantial data and evidence about what really works to increase recurring revenue. While it ...

When emergencies happen, donors respond. But too often, that generosity fades just as quickly as it arrives. While acquiring new donors is important, how can we better cultivate and steward those who have already given? ...